ABOUT THE PROJECT
In well-developed countries, people are willing to move to bigger cities, a better life, career, education. Meanwhile, small companies, farmers who are willing to stay in the countryside are losing jobs. But statistics shows that most consumed ecological productions are in big cities, were people incomes are higher and they are willing to spend money on ecologic productions. Concept idea is to create a social communication tool that would engage people from cities with farmers. Some farms are already doing it through social media as facebook groups. But is there a way how to do it more effective? It is time to create a movement, recognition sing, that would let consumers recognize, that productions are from the countryside. By creating an identity that consumers will recognize. are supporting local farmers and productions is organic!
This was a part my internship. After a receiving a problem, I needed to develop a digital solution. During the process, I mainly focused on creating a sustainable product with an appealing design for the user group - Denmark.